oooo Writing Winning Business Cases and Proposals Workshop for Employee Development

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Writing Winning Business Cases and Proposals

This two-day writing workshop teaches participants the differences between business cases and proposals and outlines how to succinctly create both. Participants will learn how to write successful Business Cases and Proposals that:

  • Convey a clear message to the audience.
  • Get the right people to pay attention to it.
  • Deliver understandable messages.
  • Offer convincing arguments.

The first part of the workshop will look at how to create a compelling reason for change by developing a comprehensive business case. Successful business cases are documents that concisely present the benefits of change and develop a complete cost/benefit analysis to assess the financial impacts of the change.

The second part of the workshop focuses on developing proposals. A proposal is primarily a sophisticated sales piece that seeks to define problems or opportunities. It seeks to gain client or management support.

How You Will Benefit

  • Learn how to create a compelling reason for change by developing a comprehensive business case.
  • Focus on developing proposals that seek to define problems or opportunities and gain client or management support.
  • Review and practice the key steps of business cases and proposal writing.

What You Will Cover:

  • Four Stages of Report Writing
  • Stakeholder Analysis and Management
  • Rules of Evidence
  • Citing Sources
  • Business Requirement Analysis
  • Organizing the Information Collected
  • Generating Options
  • Selecting the Right Format
  • Rules of Good Writing
  • Review Strategies
  • Proofreading Strategies
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each Business Workshop

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